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New article!
5 Practical Tips to Extend the Lifespan of Your Shoes During Holidays
Here are 5 practical tips on preventative maintenance to protect your shoes from the sun, salt spray and summer wear and tear. A guide focused on caring for materials, avoiding waste and promoting mindful repair and resoling.
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New article!
How environmental regulations influence the fashion and footwear industry
We analyse how recycled rubber, EVA foam, polyurethane, leather and TR respond to the extreme summer heat in the sole of a shoe. A technical and comparative guide to choosing the ideal material based on requirements for durability, insulation, lightness and style.
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New article!
Soles with a memory: The hidden language in the pattern of your Tiresoul
Discover how to read the history of your soles and choose between the elegance of summer (V), the strength of winter (I2) or the iconic versatility of all four seasons (C and C2).
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Give a second life to a waste in an aesthetic and functional way, giving 40,000km to your shoes.